Skincare is the most important for the rest of your body, with haircare it’s no different.
Makeup is not the key to dealing with bad skin, nor are the harsh hair products most of us put in our hair to deal with our haircare issues.
Looking after your scalp is the single most important part of your haircare regime, yet so many people barely give it a thought when they apply lots of damaging products to their hair.
Your scalp is a delicate eco-system that is continually promoting hair growth and regulating oil production.
Modern day life, especially in polluted city’s, can often block this precious system. Many people think they have problems such as dandruff, early hair loss or skin conditions such as eczema or psoriasis, but frequently it is down to the scalp not functioning correctly. Dirt, sebum, pollution and dead skin cells can often build up, dulling hair, attacking follicles and blocking the natural processes that make your hair naturally radiant.
Thankfully a simple solution is to exfoliate your scalp, which lifts debris and unwanted deposits whilst promoting increased blood circulation.
Use our brushes as part of a simple daily routine. To ensure the best hair possible, strongest hair, best hair growth etc
- brush to alleviate impurities, break through the too later and increase blood circulation
- Wash with the Valentino haircare range, rich with botanical ingredients and with added protein.
- style as needed
Why does healthy scalp = healthy hair?
Protecting and maintaining the scalp is essential to healthy hair. Hair growth begins in the 100- 150,000 follicles found in the dermal layer of the skin. The skin of the scalp is as vulnerable to the environment (particularly the sun) and damaging effects of modern life, as that on any other part of the body. As we grow older, the vitality of our bodies diminishes and the signs of aging manifest, not as wrinkles but in the scalp’s inability to maintain healthy follicles. Cell regeneration diminishes, the skin becomes thinner and less able to retain moisture and the delivery of nutrients that detoxify the follicles reduces significantly. Keeping the scalp clean with regular massage, and using products designed to maintain the natural balance of the scalp, will improve the quality and health of the hair. Think of it as maintaining the earth from which a plant grows although the analogy is short lived. The hair which grows from our heads, unlike plant life is made of dead protein cells (keratin) rendering the scalp, and its ability to shed hair and yield new hair, paramount in the pursuit of healthy hair.
Why do scalps get dry and itchy?
A dry and itchy scalp results from a disturbance in the scalp’s natural moisture levels. There are many factors that cause a dry scalp including age, stress, genes, hormonal changes, temperature, lifestyle, the environment and cosmetic shampoos and products.
How do you treat the scalp?
To nurture a healthy scalp, dermatologists recommend using exfoliation to prevent a build-up of dead skin cells and unwanted deposits. The residue of hair care products and oil from the scalp can trap dead skin cells as they shed, blocking the follicle. An accumulation of debris on the scalp can result in inflammation and interfere with optimal functioning of the hair follicle. Exfoliation (using massage or a gentle scrub) removes dirt and oil, while botanical hair products cleanse and purify the scalp while simultaneously locking in moisture.
How often should you wash hair?
How often a person washes their hair will depend on hair type. Dry hair types may require shampooing twice weekly, while oilier hair types may require washing daily. Regardless of hair type, appropriate brushing of the hair and scalp several times daily is more important to the health of the hair than how frequently it is washed. To maintain a healthy scalp and grow lustrous hair, brushing is recommended daily and washing as required.
Scalp exfoliation and nourishment: the benefits of using the Valentino products
The Mind Brush was designed to bring ‘mindfulness’ to the act of maintaining a healthy scalp and hair. As with our health generally, the onus is on us to take responsibility for the wellbeing of our scalp and hair. The rounded wooden pins of the brush are carefully bevelled and positioned to massage and protect the hair follicles in the scalp. Sprung on natural, anti-static rubber, rather than tearing through the follicles like many popular brushes, the Mind Brush glides gently across the scalp and neck. The handle was ergonomically engineered to act as an extension of the hand enabling you to reach every part of the head and neck. We recommend a daily brushing routine (morning and night, and when washing) that serves to lift debris away from the follicles and to distribute natural oils throughout the lengths of the hair creating a cleaner scalp and balancing moisture levels.
All of our products serve to protect and enhance the hair, but our Nourish Treatment was developed for use also as a treatment of the scalp. The high levels of aloe vera in our treatment help to maintain moisture levels in the scalp; we recommend rubbing a drop of the Nourish Treatment directly into the scalp after washing and towel drying the hair.
Hair Growth and Hair Loss:
Types of hair loss
Hair is made up of a protein called keratin that is produced in hair follicles in the outer layer of the skin. As follicles produce new hair cells, old hair cells grow through the surface of the skin at a rate of approximately 6 inches a year. The average adult head has 100-150,000 hairs and hair loss is part of the natural cycle of healthy hair in that we lose on average 100 hairs each day. Each hair follicle has a 3-stage growth cycle that is impacted by age, disease, diet, lifestyle and other factors which combine to cause hair loss at critical levels. There are many types of hair loss including involutional alopecia (as the hair thins with age), androgenic alopecia (genetic hair loss affecting men and women) and telogen effluvium (changes in the growth cycle of hair causing large numbers of hair to enter a resting phase). Hair loss can be gradual, sudden, partial, complete, temporary or permanent and how ever it manifests, it causes anxiety and, in some cases, lasting psychological effects.
Hair loss may be hereditary giving rise to the male and female pattern baldness commonly associated with a receding hair line and thinning hair. Alopecia may also occur in consequence of hormonal changes (pregnancy, menopause, disorders of the thyroid); the use of prescribed medications (to treat for example cancer, depression, blood pressure and arthritis); or a stressful and shocking event. Excessive styling, using cosmetic treatments (that expose the hair to heat and chemicals) and environmental toxins are also known to engender hair loss.
Treating hair loss is a challenging and potentially expensive business with ever growing numbers entering the multi-billion-pound marketplace in the race to offer a miracle cure. Treatments for hair loss range from the use of supplements, prescription only drugs and hair boosting shampoos, to therapies and procedures such as mesotherapy and hair transplants.
How the brush and products work to promote hair growth and prevent hair loss
Healthy hair begins with good maintenance of the follicles in the scalp and The Mind Brush was designed to recreate the art of massage in the act of brushing. The massaging effect of brushing with the Mind Brush alleviates muscle tension in the head and neck increasing blood flow to the hair follicle and accelerating the delivery of vital nutrients and oxygen. The benefits of massage are well documented; its capacity to trigger the major systems of the body and in particular the endocrine, lymphatic, circulation, muscular and skeletal systems, has known positive effects on hair growth. Stimulation of the endocrine and lymphatic systems increases the circulation of hormones which are essential to healthy hair and aids the bodies’ natural process of filtering away impurities and eliminating unwanted toxins that are harmful to the hair and scalp.
The Valentino Cleanse Shampoo, Balance Conditioner and Nourish Treatment contain botanical ingredients including aloe vera, lemon peel oil, bergamot, sweet almond and grapeseed oil. These extracts contain collagen and vitamins (A, C, E and B-12) which together strengthen the hair, promote cell regeneration and help prevent hair loss. The magnesium, calcium and zinc found in these botanicals block the production of hormones that cause hair loss, and the aloe in all our products helps preserve a healthy scalp and promote hair growth while simultaneously adding lustre and shine to the hair.
What is dandruff?
Dandruff is the term commonly used to describe white or grey flakes of skin that appear on the scalp and hair. Dandruff is neither contagious nor serious but excessive shedding of the skin cells of the scalp is a cause of discomfort (as it may be accompanied by oily, red and itchy skin) and embarrassment. Dandruff is a common condition affecting 1 in 2 people worldwide.
Types of dandruff
There are three different types of dandruff. Pityriasis simplex capitis is the term used to describe a white flaky scalp; seborrheic dermatitis is the condition associated with yellow flakes of skin, redness and an oily scalp; and psoriasis is the most severe form of dandruff causing itching, redness and bleeding. When dandruff amounts to a severe disorder of the skin, medical attention should be sought from a dermatologist or endocrinologist as the scalp is an indicator of a persons’ general state of health.
There are multiple causes of dandruff including dry skin, sensitivity to hair care products and environmental toxins and stress. The most common cause of dandruff is a microbe that naturally occurs on the top layer of the skin called Malassezia globosa which in some people thrives in the hair follicle where it breaks down the oil on your scalp producing oleic acid. Scalps sensitive to oleic acid respond by shedding the skin at an excessively rapid rate in a bid to rid the scalp of the irritant.
Globally, the anti-dandruff market is a multi-billion-pound industry. Most over the counter anti-dandruff treatments contain at least one of the following active ingredients ketoconazole (an anti-fungal agent), selenium sulphide (to reduce the production of natural oils), zinc pyrithione (to inhibit yeast production) and salicylic acid (to rid the scalp of dead skin cells).
How the brush and products work to prevent dandruff
Dandruff is not related to hygiene but a simple routine of brushing and washing the hair daily will help you to maintain a healthy scalp and alleviate the symptoms of dandruff.
The Valentino Mind Brush has smooth, rounded maple wood bristles that are sprung on a natural, anti-static rubber base to glide across the scalp without tearing the follicle. As the brush massages the scalp, it releases tension and increases blood flow; lifts debris away from the follicles and distributes oil throughout the lengths of the hair in preparation for washing. Brushing regularly stimulates the major systems of the body triggering a series of biological functions that are essential for a healthy scalp and radiant hair.Balancing the pH of the scalp is critical when dealing with dandruff. Human hair and sebum have a pH of between 4.5 and 5.0 and this natural acidity prevents fungi and bacteria building up in the hair, leaving the cuticle closed and healthy. The Valentino Cleanse Shampoo, Balance Conditioner and Nourish Treatment contain botanical ingredients including aloe vera, lemon peel oil, bergamot, sweet almond and grapeseed oil. These naturally occurring extracts have properties designed to deep cleanse the hair by removing excessive oils; to promote healthy cell regeneration; to restore the pH balance of the scalp; and to maintain appropriate moisture levels in the hair and scalp.
How to use Valentino Mind Brush, Cleanse Shampoo, Balance Conditioner and Nourish Treatment to achieve great hair:
The Mind Brush
We recommend a simple routine upon waking, last thing at night and before washing the hair. Begin by stretching the neck and arms and take a few deep breaths before sweeping the Mind Brush from just above the eyebrow, across the scalp and down the back of the neck. Continue from one side of the head to the other and back again, taking time and care to massage every part of the scalp with the Mind Brush. Before washing the hair rinse away the dead skin cells using warm water.
The Mind Brush range includes:
The Oval Mind Brush: perfect for gently massaging, cleansing and stimulating the scalp. The brush features a single air hole which allows the anti-static rubber pad to spring gently when pressure is applied to the scalp.
The Palm Mind Brush: similar to the Oval Mind Brush but rather than acting as an extension of the hand, it is ergonomically designed to fit closely in the palm of the hand, producing a controlled and balanced brushing experience for short or long hair. Its compact design renders it suitable for travel.
The Styling Mind Brush: is available in two sizes (one a smaller travel size) and features the same wooden rounded bristles to massage and protect the follicles, but the anti-static rubber mould is more rigid in structure and carefully designed so as not to catch the hair when styling. The brush was engineered to minimise movement in the mould and bristles to maximise the effectiveness of the brush when using it under tension and in heat when styling hair.
Cleanse, Balance and Nourish
Our current range of products was in research and development for 3 years to create a shampoo, conditioner and treatment to optimise all hair types. More complex processes are involved in the production of an all-hair type product when compared with the manufacture of a requirement specific hair product. Where the goal is colour/heat protection, dryness or anti-frizz, the key ingredients are dictated by the dominant demand of the hair type. In the case of such targeted products, other critical requirements including cleansing and balancing the scalp are neglected in favour of achieving sleeker and vibrant finish.